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The Top 5 Most Viewed Artists on YouTube: A Closer Look

YouTube has become a central hub for music lovers worldwide, offering an endless stream of content from all corners of the globe. Artists leverage the platform to connect with fans, break records, and achieve incredible milestones.

We have a Higher or Lower game mode to test your knowledge of the music artists with the most monthly listeners on Spotify, but today, we’re focusing on YouTube stats.

As of today, here are the top five most-viewed artists on YouTube based on their total views (in millions) across all official channels. Let’s dive into what makes these artists resonate with billions of viewers.


1. Bad Bunny – 34,210 Million Views

Topping the list is Bad Bunny, the Puerto Rican reggaeton and Latin trap sensation. Known for his genre-defying music and unapologetic style, Bad Bunny has captivated audiences with hits like “Dakiti,” “Tití Me Preguntó,” and “Yo Perreo Sola.” His influence transcends music, as he integrates cultural pride and innovative storytelling into his videos. With visually striking productions and an unmatched ability to blend traditional Latin rhythms with modern beats, Bad Bunny’s dominance on YouTube reflects his global appeal.


2. BTS – 33,356.2 Million Views

Close behind is BTS, the K-pop phenomenon that has redefined what it means to be a global pop group. BTS’s captivating visuals, intricate choreography, and heartfelt lyrics have amassed a massive, dedicated fanbase known as ARMY. Music videos like “Dynamite,” “Butter,” and “DNA” not only break records but also set new standards for creativity and production value. With a consistent release of high-quality content, BTS’s presence on YouTube remains unmatched in the boy-band realm.


3. Justin Bieber – 30,471 Million Views

Justin Bieber’s evolution from teen heartthrob to one of the world’s leading pop artists has been well-documented on YouTube. Videos like “Baby,” “Sorry,” and “Peaches” showcase his growth as an artist while maintaining his signature charm. Bieber’s collaborations with other top artists and his willingness to experiment with different genres keep his content fresh and engaging. His enduring popularity on YouTube highlights his ability to connect with fans on a deeply personal level.


4. Ed Sheeran – 29,750.1 Million Views

Ed Sheeran’s knack for heartfelt storytelling and soulful melodies has earned him a spot on this list. From his early days with “The A Team” to chart-topping hits like “Shape of You” and “Perfect,” Sheeran’s music videos often reflect his authentic and relatable persona. His acoustic stylings paired with innovative visual narratives ensure his videos remain a favorite among fans globally. His remarkable consistency has made him a mainstay on YouTube.


5. Taylor Swift – 29,273.9 Million Views

Rounding out the list is Taylor Swift, an artist whose visual storytelling rivals her lyrical prowess. Swift’s music videos, such as “Shake It Off,” “Blank Space,” and “Anti-Hero,” are cinematic masterpieces that add layers of meaning to her songs. With her recent re-recordings and new releases, Swift continues to engage her vast fanbase and attract new viewers. Her ability to evolve as an artist while maintaining her unique identity has solidified her place among the YouTube elite.


The dominance of these five artists on YouTube is a testament to their ability to innovate, inspire, and connect with audiences worldwide. From Bad Bunny’s Latin beats to Taylor Swift’s lyrical brilliance, each artist brings something unique to the table. Their staggering view counts reflect not only the power of their music but also the importance of visual storytelling in today’s music industry.

Who’s your favorite artist from this list? Let us know in the comments!